Job Summary:

As a Marketing Manager at TVS Siliguri, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, lead generation, and customer loyalty. Your role includes managing both offline and digital marketing activities, coordinating events, and building strong community relationships to grow the dealership’s presence in the region.

Key Responsibilities:

• Plan and implement monthly marketing strategies to meet sales and service goals.
• Execute local area marketing (LAM) activities like camps, roadshows, and tie-ups.
• Develop digital marketing content for social media, reels, and local promotions.
• Coordinate with designers and agencies for creative campaigns, hoardings, and print ads.
• Collaborate with the sales team to generate leads and increase showroom footfall.

Requirements:

• Proven experience in marketing, preferably in the automotive or retail sector.
• Strong communication and negotiation skills.
• Proficiency in digital platforms (Instagram, Facebook, Google Ads).
• Knowledge of local language and market trends.
• Ability to multitask and lead a team.
• Creative thinking with a data-driven mindset.